'Tis The Hurricane Season
This past week the news has been flooded (pardon my pun) with coverage of Hurricane Harvey. The category 4 storm caused detrimental flooding and destruction to Houston and other parts of Texas. Thousands of people were forced into shelters and lost their homes, valuable belongings, communities, memories and in few cases pets, friends, and family members. It was absolutely terrible and still continues to be with the after effects.
Every major media outlet consistently reported on the disaster by sharing candid photos and experiences of people being rescued or stranded. The helplessness and heartbreak in their expressions connect to any normal human on a different level. The photos also show the community coming together to help out in such a time of need. Many marketing tactics were put into effect in order to raise awareness and money for those suffering. The media platforms provided instant updates and opportunities for people all over the United States and other countries to reach out and help if they felt inspired to do so. The Red Cross of course raised much awareness and relief and many other campaigns did as well. Charities have to effectively reach out to people in order to accomplish their goals, so digital marketing is a major task for them. Here's the Red Cross donation page, which is simple but also emotionally connective.
Red Cross Donation Page:
https://www.redcross.org/donate/hurricane-harvey?scode=RSG00000E017&utm_campaign=Harvey&gclid=Cj0KCQjw0K7NBRC7ARIsAEaqLREB74KLfb7vEsvdCeS4mC5rbWLKRlaRQX1FhKlUL7-Skufws5oGP7AaArX3EALw_wcB&gclsrc=aw.ds&dclid=CNOU0P6sitYCFQ0RgQodbXsCyA
Big celebrities spoke out about donating and served as role models by giving huge chunks of their own money. To name a few: Rihanna, Leo DeCaprio, Chris Brown, Dan Bazileran, Kevin Hart, Beyonce, Jay Z, Sandra Bullock, J.J. Watt etc. Miley Cyrus's emotional interview on Ellen went viral as she announced that she was donating half a million dollars through her Happi Hippie Foundation. It's great that celebrities are using their powerful and huge platforms in a positive way to raise awareness.
Personally, I donated through my sorority. Also, I said yes to rounding up my checkout price at Kroger. I thought it was a good idea on behalf of Kroger to simply ask a customer to round up their price rather than adding on a fixed amount because most people are used to saying no to those requests. Even if it wasn't much it all adds up and really has a strong effect. Online social media campaigns and websites allowed for donations to grow exponentially from people around the country and world. Digital marketing can be used as such a powerful source of good and I think it would be really awesome to work on a campaign that actually works to help people who are in need. This summer in Cannes, I met with FCB Health's CCO Rich Levy and learned about advertising within the health care industry. He preached about the importance of working for a cause and the amazing reward of working to do good rather than just to make money or just to complete a project. This mindset really stuck with me and I hope to one day work on projects that bring goodness to others.
Every major media outlet consistently reported on the disaster by sharing candid photos and experiences of people being rescued or stranded. The helplessness and heartbreak in their expressions connect to any normal human on a different level. The photos also show the community coming together to help out in such a time of need. Many marketing tactics were put into effect in order to raise awareness and money for those suffering. The media platforms provided instant updates and opportunities for people all over the United States and other countries to reach out and help if they felt inspired to do so. The Red Cross of course raised much awareness and relief and many other campaigns did as well. Charities have to effectively reach out to people in order to accomplish their goals, so digital marketing is a major task for them. Here's the Red Cross donation page, which is simple but also emotionally connective.
Red Cross Donation Page:
https://www.redcross.org/donate/hurricane-harvey?scode=RSG00000E017&utm_campaign=Harvey&gclid=Cj0KCQjw0K7NBRC7ARIsAEaqLREB74KLfb7vEsvdCeS4mC5rbWLKRlaRQX1FhKlUL7-Skufws5oGP7AaArX3EALw_wcB&gclsrc=aw.ds&dclid=CNOU0P6sitYCFQ0RgQodbXsCyA
Big celebrities spoke out about donating and served as role models by giving huge chunks of their own money. To name a few: Rihanna, Leo DeCaprio, Chris Brown, Dan Bazileran, Kevin Hart, Beyonce, Jay Z, Sandra Bullock, J.J. Watt etc. Miley Cyrus's emotional interview on Ellen went viral as she announced that she was donating half a million dollars through her Happi Hippie Foundation. It's great that celebrities are using their powerful and huge platforms in a positive way to raise awareness.
Personally, I donated through my sorority. Also, I said yes to rounding up my checkout price at Kroger. I thought it was a good idea on behalf of Kroger to simply ask a customer to round up their price rather than adding on a fixed amount because most people are used to saying no to those requests. Even if it wasn't much it all adds up and really has a strong effect. Online social media campaigns and websites allowed for donations to grow exponentially from people around the country and world. Digital marketing can be used as such a powerful source of good and I think it would be really awesome to work on a campaign that actually works to help people who are in need. This summer in Cannes, I met with FCB Health's CCO Rich Levy and learned about advertising within the health care industry. He preached about the importance of working for a cause and the amazing reward of working to do good rather than just to make money or just to complete a project. This mindset really stuck with me and I hope to one day work on projects that bring goodness to others.
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