The Magic of Marketing

When I moved to college and started shopping for my own groceries, I really started to become interested in nutrition. I was aware of terms like organic and non-gmo, but I didn't know many details or the health benefits of the products. I began researching online and became intrigued with the all the information. I still continue to keep up with trends and buy all organic produce and try to stick to organic/non-gmo snacks, etc. I'm no saint about it and definitely indulge in "non-healthy" foods, but I do believe that organic is way healthier and will enhance future health. America has become bogged down with fast-food and artificial foods created by companies for cheap and out of mass production in order to generate the most revenue. I think a lot of people feel the same way and are jumping on the trend as well, especially cities such as LA and New York. I was in New York this weekend and all of the organic restaurants, markets, etc. that I saw is what inspired me to ...

Today in my Integrated Marketing 4600S class, we had several speakers from SapientRazorfish come teach us about what they do. SapientRazorfish is a sub-division of Publicis Groupe that works to transform companies. The brand statement is the following, "SapientRazorfish is helping our clients thrive in a new world with radical customer centricity, a modern digital enterprise, and the kind of agility that makes a critical difference." SapientRazorfish helps clients from start to finish to reimagine and adjust their strategies in order to build the brand and reach customers. The customer is always the core of SapientRazorfish projects, which is crucial for success. In particular I was interested in the Social and Content Marketing Studio, which has 8 different branches: Community Management, Social Strategy, Client Communication, Ad Buying and Budgeting, Copywriting, Creative Development, Industry Trend Watch and Data Measurement and Reporting. I was not aware of all the dif...