My Favorite App

Snapchat. Yep. No doubt. 


What inspired me to write this post was a discussion my professor had with our Social Media Marketing class. She expressed her negative feelings towards Snapchat and how it's not as effective. I think another reason she's not a huge fan of the app is because of the "egotistic and cocky" young male CEO's. I agree with her that Snapchat may not be the best way to reach audiences for some businesses, but it definitely can help promote awareness of other's who do it in the right way. 

My favorite feature of Snapchat is the segmented news/discovery page. To name a few sources there's Daily Mail, Tastemade, Food Netwoork, People, Cosmopolitan, Washington Post, BuzzFeed, E!News, ESPN, Vogue, Tasty. I almost all of these daily. The customization affect of this approach is allowing the audience to choose from a large source based off of their desires. Some sources I click through quickly to get a broad feeling of what's currently going on and then for others I read the articles within and may even further research. Last night I was looking through Daily Mail and came across a free trial offer from Christie Brinkley's Skincare face cream. I proceeded to click on the link to her webpage after the article and ordered the face cream and eye-boosting serum. This is an example of a business successfully marketing their product. I'm sure they had many sales because anyone with a Snapchat has the discover section and access to the news and articles. The images are stimulating and good for consumer's today because of the visual effects and quick click through capabilities. Snapchat also uses location services to promote events going on in the individuals area, which can generate lots of awareness. There's also stories that people in the designated area can contribute to and show their experience such as College Gameday or MyCampus stories. 

Another feature I love about Snapchat is being able to connect with my friends in real-time and know what people are up too. The instant connections are very satisfying. I'm in around 10 snapchat groups within my friends, so it's a great way to all communicate quickly. Lots of funny things happen within back and forth snaps and my screenshots or saved snaps are some of my favorite photos. The digital features of facial change and artistic add-ins that customize to your face are really fun to mess around with and provide entertainment. There are sponsored filters based on the time of year or events going on. For example, for SharkWeek there's a shark filter and for gameday there's a football helmet, etc. A huge and free opportunity for companies is available via Snapchat because a lot of times peoples snaps and stories will motivate me to get a product or go somewhere. For instance, I see a snap of a Starbucks coffee drink and then I want one and usually will go get one. Or I'll see someone at a new restaurant and the food looks delicious so I want to go there and most likely will. Businesses need to realize the power of Snapchat in consumer's today. The high-speed connections it makes is endless. Forbes reported that the #1 trend in Social Media Marketing this year is that "Snap's evolution will result in interesting new opportunities" and I couldn't agree more. Snapchat has transformed users expectations. The focus on in-the-moment and live content is the new normal. Snap plans to continue to satisfy customer's needs by evolving their app with new updates, which will provide even more marketing opportunities. 


Comments

Post a Comment

Popular posts from this blog

Dawgs Takeover

Image
The Dawgs cross the Mason-Dixon Line for the first time since 1965 and UGA fans were sure to follow. I was one of the 40,000 fans who made the trip and attended the legendary game in South Bend vs Notre Dame. There was so much hype leading up to, during and after the trip. Chicago was full of UGA fans who also took over the Cubs stadium Friday and Bears stadium Sunday. As we strolled through the city, it was non-stop chatter and shouting with passing fellow UGA fans. There was such a strong sense of togetherness with all of us no matter what age congregating there to cheer on the Dawgs. Social media posts were flooded with UGA fans documenting their travels and we met up with many friends that way. UGA took over bars, restaurants, tailgates and stadiums. We may have been a bit obnoxious, but hey we got the job done and had fun while doing so. The marketing of the sporting event brought together so many people and social media platforms shared the experiences. There were many trending h...
Read more

Cannes Festival Day 3

Day 3 could be considered the first real day of the festival. Everything was open! All the beaches and cabanas had free food and drinks, which was really awesome. Walking into the Palais I could immediately tell it was way more crowded. A big group of us rushed to the Joanna Coles in Conversation with Karlie Kloss. I was excited to see Joanna because she's such a strong woman force in the business world. Karlie has also done very well in her modeling career and entrepreneurship's. Sadly, this talk disappointed me. The professors definitely were right about celebrities not always making a great impression or overall impact. I admired Karlie's passions and desire to speak her voice rather than be "just a vehicle for products and brands." The talk just seemed to drag and be very repetitive. I'm very impressed at what all she's done and managed for the age of 24. She compared herself to Hannah Montana bc before social media she kept her model life and school ...
Read more

Cannes Festival Day 7

Pride Day Friday! YouTube Beach hosted Pride Day for the first time and they went all out! We were some of the first ones to enter in and it was thrilling because of all the energy, bright colors and happiness. It felt good to be apart of supporting a community that has been through a lot of hard times. LGBT is evolving and progressing in a positive direction, which is amazing. After taking it all in, I attended the first talk of the day called A Brands Power to Shift Social Rights hosted by Google. They addressed the importance for gender and LGBT awareness within advertising. There's much social media backlash towards the community. Times are changing and people should start to embrace individuals for who they are and let them live their own life to the fullest. Companies are starting to act as a force of good and attempting to end discrimination. For example, Ben & Jerry's refused to give 2 scoops of the same ice cream flavor to anyone who was opposed to gay marriage. Ro...
Read more