Cannes Festival Day 6

I started off the day by going to Facebook Beach to grab an ice coffee and check out the live painting scene. I met and talked to the artist named Alexa Meade, who takes a person and turns them into a painting. Her creativeness disrupts our expectations of where and how you can interact with art. I took photos in the live three-dimension painting with painted probs, backdrop and male model. The photos turned out really cool and I really appreciated her different style of work. I now follow her on Instagram and will continue to keep up with her progress.

I headed over to see a session at the Entertainment Live called Future Five: Fitness Creators Changing How Millennials Stay Healthy. It was hosted by Whistle Sports and I wanted to see it because I'm interested in fitness and nutrition. However, it was a let down because all they did was show a video of five influential fitness creators and I had only heard of one. It was pretty boring and I didn't learn anything new. The company should probably do more than just a video to connect with an audience and explain their role in the fitness industry. On another note,  is the next talk I went to was very inspiring. It was called Creativity and Responsibility: Using Our Voices to Promote Gender Equality. P&G hosted it and 3 powerful business women were in the panel. They all were huge advocates for gender equality and shared much knowledge and statistics. A campaign was shown, which emphasized the hashtag #womennotobjects. It displayed vulgar photos of women being used as objects in advertising and branding. One of the women stared racist advertisement is not ok but sexist is. This stuck out to me because it's so true. It seems as though there's not much upheaval about discriminating women. They expressed that this industry has the power to change that. Other than benefiting all of society, it's proven that a brand will also receive positive sentiment if speaking up for gender equality. The film Dad's #ShareTheLoad was shown and expressed that household chores aren't just for women. P&G states #WeSeeEqual. The panel encouraged the need for a change in culture and the power of joining an alliance. Overall, this was a very impactful and inspiring conversation and brought much awareness to the issue.

On the topic of feminism, a few of my friends and I had quite a different experience at the Girls Lounge. It's ironic we went there right after such an amazing speech and then had a bad experience. We pretty much were judged and discriminated against for our age. It was obvious they weren't thrilled we were there, but our passes allow us in and we had been for speeches and amenities the days before. They were giving off bad vibes and rude to a few people. There was a talk called the Men's Panel coming on and person came up to one of us and said we had to leave because it was over our head. We were angry because we're in our 20's and plenty mature to handle that. We obviously didn't want to cause trouble and happily left after being treated that way. If they have approached it a different way then it would've been much better, but I think they just wanted us out because we were students. They should be wanting our attention though because we to have power to speak about the topic and share opinions. Youth shouldn't be looked down upon and I definitely don't want to treat anyone that way when I work for a company or just in everyday life. Like A$AP said "he might be a stoner, but he's a genius." Don't judge a book by it's cover whether it's race, gender, class, etc!

For my last session of the day I attended for the day was about Tomorrowland. It's a huge music festival in Belgium that creates a temporary magical world. It brings people together and creates happiness through good music, food and friends. They showed the brands progress and growth from 2005 to 2006 and it was a tiny festival that turned into a famous festival people from around the world travel to. They used social media platforms to expand and the numbers are staggering. It's unbelievable how quickly they grew and reached people. They are extremely successful. A few of my friends went last summer and said it was amazing and I think it definitely would be a great experience. The media does a great job portraying and broadcasting the unique event. They span out internationally, which is key to their global growth.

Afterwards, my friends and I headed over to Twitter Beach happy hour and there was a talk about LGBT awareness. In high school I wrote a term paper on the history and evolution of LGBT and I support the community, so I was intrigued with what they had to say. It was nice to hear such passionate people express their experiences and outlook on the subject. Next, we went to YouTube Beach and had a good time. We're all going to be super sad when the beaches close, so taking it all in!

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